Independent clothing label centered on bold statements and visual storytelling.

Role: Founded and led the brand, developing the concept, collections, and campaigns. Responsible for overall aesthetic, branding, and creative direction.

Key Contributions:

• Designed collections and visual identity inspired by bold, conversation-starting graphics

• Directed photoshoots, campaigns, and social content

• Developed marketing strategies and community-focused storytelling

Impact:

Established an independent fashion label that became a medium for self-expression, blending design with cultural commentary.