(Actually on Hinge.)

is a conceptual campaign built around Hinge’s core promise: Designed to be Deleted.
The idea plays with the tension between the romanticized stories couples tell about how they met and the quiet truth of modern dating apps. By revealing the honest ending (Actually on Hinge) the campaign reframes app-based dating as something worth owning, not hiding.

The project spans outdoor advertising, social storytelling, and an in-app feature extension, turning everyday “meet-cute” myths into moments of humor, honesty, and connection.